Google Ads Search Certification Answers

Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

Knowledge GlassComments Off on Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
  • Your ads will be placed on all search engines.
  • With Google Ads, you always pay using cost-per-reach, predetermined by your budget.
  • You can set your own budget and can change it at any time.
  • Machine models automatically determine your advertising budget.

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

John’s Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John’s Plumbing configure to meet this goal?

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Networks Devices Ad extensions Ad scheduling Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?

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Match the bid to an industry benchmark. Improve the ad’s quality score. Decrease the number of ad groups. Increase the number of ad groups. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

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Google Ads will automatically create ad messaging based on the campaign type she chooses. The campaign type chosen will determine where her ads appear and the format of those ads. Certain campaign types will only serve ads during particular times of the day and week. Different campaign types have different minimum and maximum budget requirements. […]