When visibility is the campaign goal, which bidding strategy should an advertiser choose?

Which is required for an ad to be served to a user?

The keywords must be relevant to the search term. The search terms must be unique to a company. The keywords must be unique to only one campaign. The keywords must be listed in all ad groups for a company. Download Google Ads Search Certification Exam Answers (PDF)

Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?

It’s a metric that scores the quality of traffic that clicks on your ads It’s an estimate of the quality of your ads, keywords, and landing pages. It’s a final score that’s based on every element of the structure of your account. It’s feedback left by users who’ve clicked on your ad and browsed your […]

Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?

A linked Google Analytics account Conversion tracking Customer relationship management data A Google remarketing tag Download Google Ads Search Certification Exam Answers (PDF)