When visibility is the campaign goal, which bidding strategy should an advertiser choose?

Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.)

Include three to five ads, and at least three extensions in each ad group. Set a keyword bid of at least $10 for each active ad group. Implement one ad per ad group keyword, to a maximum of 100 ads. Choose a minimum 100 keywords of all match types to capture traffic. Optimize the campaign’s […]

With Similar Audiences, which Google product is included when finding new people with similar profiles?

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Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

Apply recommendations across multiple layers of his advertising strategy Stay focused on certain keywords Make use of the expanded daily update frequency Receive information on general trends Download Google Ads Search Certification Exam Answers (PDF)