When visibility is the campaign goal, which bidding strategy should an advertiser choose?

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?

The recommendations provide general insight from Google. The recommendations are tailored to the specific account. The recommendations only apply to select keywords. The recommendations are created by higher-level account executives. The correct answer is: The recommendations are tailored to the specific account.

Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results.  Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.)

Campaign type Advertiser campaign count Size of ad group Ad relevance Advertiser bid Download Google Ads Search Certification Exam Answers (PDF)

After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?

The campaign’s budget needs to be raised by 22% to be fully optimized. 22% of the revenue she allocates to her campaign is being used in the wrong areas. Her campaign is being outperformed by 78% of businesses like hers. The campaign could be improved by 78% if the listed recommendations are followed. The correct […]