When visibility is the campaign goal, which bidding strategy should an advertiser choose?

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

Maximize conversions Target impression share Target return on ad spend (tROAS) Enhanced cost-per-click (eCPC) Download Google Ads Search Certification Exam Answers (PDF)

Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boots**). Which keyword match type should Michelle use to attract traffic strictly for searches for the **Wonder Boots** product name?

Phrase match Broad-match modifier Exact match Broad match Download Google Ads Search Certification Exam Answers (PDF)

Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?

The headline component The URL component The banner component The description component Download Google Ads Search Certification Exam Answers (PDF)