Google Ads Search Certification Answers

You want to increase the relevance of a Google Search ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? Select 2 Correct Responses

Sara TaylorComments Off on You want to increase the relevance of a Google Search ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? Select 2 Correct Responses
  • Changing the ad’s call-to-action statement.
  • Posting transparency statements on the website.
  • Selecting only relevant languages in campaign setup.
  • Selecting distinct geographic areas.
  • Rewriting the landing page for clarity.

The correct answer is:

  • Selecting only relevant languages in campaign setup.
  • Selecting distinct geographic areas.

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Google Ads Search Certification Answers

Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?

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It will bring Bernadette’s website better page rank. Ads from Bernadette’s campaign will appear in traditional media with related content. Her business will have a competitive presence with similar businesses during searches. Users will receive ads when physically near any of Bernadette’s storefronts. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

What are three efficient ways for marketers to apply recommendations that impact optimization score? Select 3 Correct Responses

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Review and apply individual recommendations within each of the categories. Review recommendations and make adjustments under campaign settings. Review and apply individual recommendations in your Keyword report. Opt in to apply certain recommendations automatically. Use “Apply all” to implement every recommendation with one click. The correct answer is: Review and apply individual recommendations within each […]
Google Ads Search Certification Answers

Which is required for an ad to be served to a user?

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The keywords must be relevant to the search term. The search terms must be unique to a company. The keywords must be unique to only one campaign. The keywords must be listed in all ad groups for a company. Download Google Ads Search Certification Exam Answers (PDF)