Your ads will be placed on all search engines. With Google Ads, you always pay using cost-per-reach, predetermined by your budget. You can set your own budget and can change it at any time. Machine models automatically determine your advertising budget. Download Google Ads Search Certification Exam Answers (PDF)
Providing the right users with the right information at the right moment. Opening up additional ad space to extend character limits. Making ads more appealing with the use of image and video assets. Giving users control over the types of ads that they see. Download Google Ads Search Certification Exam Answers (PDF)
Incorporating an image to make the ad more enticing. Making the headline bold to potentially improve the eCTR. Using colors in the message text to improve Quality Score. Adding seasonal messaging during the holiday season. Download Google Ads Search Certification Exam Answers (PDF)