- Sign in to the Google Ads account where you wish to make the text ad.
- In the page menu on the left of the screen, select Ads & Extensions.
- Choose the + button, and then select Text Ad from the available options.
- Enter the headlines, URL, and description lines you wish to use.
- Ensure the ad meets Google’s editorial guidelines, and press Save Ad.
You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.)
Changing the ad’s call-to-action statement. Posting transparency statements on the website. Selecting only relevant languages in campaign setup. Selecting distinct geographic areas. Rewriting the landing page for clarity. Download Google Ads Search Certification Exam Answers (PDF)
You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?
Removing Similar Audiences from Remarketing campaigns Use Similar Audiences to re-connect with past visitors to your site Increase the size of your remarketing lists by decreasing the size of your Similar Audiences lists Use Similar Audiences to find new visitors for your site Download Google Ads Search Certification Exam Answers (PDF)
Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?
Watching an online video about South America. Researching South American holiday destinations online. Looking up passport rules for South America. Browsing an adventure activities website. Download Google Ads Search Certification Exam Answers (PDF)