They help advertisers reach the right user, at the right price, with relevant ads. They remove the need for marketers to optimize Search campaigns. They automatically generate headlines based on advertisers’ websites. They help save time so marketers can reinvest in their most important priorities. The correct answer is: They help advertisers reach the right […]
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It’s better because the correct bid can often be a hard-to-reach static target. It’s better because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device. It’s better because the increasing complexity of the customer journey necessitates that bids be based on general user behavior. […]