Google Ads Search Certification Answers

Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results.  Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.)

Knowledge GlassComments Off on Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results.  Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.)
  • Campaign type
  • Advertiser campaign count
  • Size of ad group
  • Ad relevance
  • Advertiser bid

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL.

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What else must the advertiser include? The landing page The site tag The analytics The description Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

What does layering an Affinity audience with a broad keyword targeting campaign help you do?

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Reach people based on specific demographics such as marital and education status Reach people who have been identified as being in the mindset to buy Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s) Find new customers that share the behaviors and characteristics of your […]
Google Ads Search Certification Answers

What does this score tell Meredith about her Google Search Ads campaign?

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After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign? The campaign’s budget needs to be […]