- Campaign type
- Advertiser campaign count
- Size of ad group
- Ad relevance
- Advertiser bid
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Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?
A linked Google Analytics account Conversion tracking Customer relationship management data A Google remarketing tag Download Google Ads Search Certification Exam Answers (PDF)
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How does value-based bidding work?
Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest click-through rate possible, by bidding for conversions that drive business objectives. Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest target impression share possible, by bidding for conversions that drive business objectives. Value-based bidding […]