If you don’t bid efficiently, you could miss valuable conversions. The customer journey has become more complex and therefore bids should be based on general user behavior. The appropriate bid can often be a static target that’s challenging to reach. User intent and likelihood to complete valuable actions for your business don’t vary based on […]
Remarketing Lists for Search Ads Detailed Demographics In-Market Audiences Customer Match To reach people based on the likelihood of their marital status, education, parenting stage, and homeownership (2) To upload your own data into Google Ads and reach custom segments across devices (4) To drive consideration among people who are actively researching the products or […]
A / B testing Google Ads are updated automatically Click-through rate averages require planning Auctions fluctuate all the time Download Google Ads Search Certification Exam Answers (PDF)