Google Ads Search Certification Answers

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?

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  • The recommendations are tailored to the specific account.
  • The recommendations only apply to select keywords.
  • The recommendations provide general insight from Google.
  • The recommendations are created by higher-level account executives.

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?

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Learning granular insights regarding her search network performance Receiving automatically-generated keyword and ad content suggestions Delivering a customized message to the right user at the correct bid Getting suggestions on the best automated bid strategies for her campaigns Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?

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Bob’s ad will appear if search terms contain at least one of the keywords or variations of those terms. Bob’s ad will appear if search terms contain at least one of the keywords and words right before or after them. Bob’s ad will appear if the search terms contain all three of the exact keywords. […]
Google Ads Search Certification Answers

Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

Knowledge Glass

Google Ads will automatically create ad messaging based on the campaign type she chooses. The campaign type chosen will determine where her ads appear and the format of those ads. Certain campaign types will only serve ads during particular times of the day and week. Different campaign types have different minimum and maximum budget requirements. […]

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