Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding Because users […]
Making the right bids when certain groups of people are searching for your product or services Identifying the most effective ad schedules to get the best results from your budget Reaching different audience segments with unique messaging that is highly relevant to them Reviewing missed opportunities with regards to ad extensions and ad variations Getting […]