If you don’t bid efficiently, you could miss valuable conversions. The customer journey has become more complex and therefore bids should be based on general user behavior. The appropriate bid can often be a static target that’s challenging to reach. User intent and likelihood to complete valuable actions for your business don’t vary based on […]
More relevance will help you test those combinations. Greater flexibility will help you test those combinations. Longer funnels will help you test those combinations. Lower eCTR will help you test those combinations. Less click fraud will help you test those combinations. The correct answer is: More relevance will help you test those combinations. Greater flexibility […]
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