Google Ads Search Certification Answers

What is one way that Performance Planner helps businesses increase sales?

Sara TaylorComments Off on What is one way that Performance Planner helps businesses increase sales?
  • By providing a discount on all ads after purchasing a license
  • By choosing ad types that your target demographic finds most appealing
  • By relying on customer feedback for optimal ad placement
  • By maximizing the number of conversions for a spend scenario

The correct answer is:

  • By maximizing the number of conversions for a spend scenario.

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Google Ads Search Certification Answers

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)

Knowledge Glass

Segment a customer list, based on a desired marketing action. Upload the list to Google Ads. Translate the list into an audience list and make it available for targeting. Customize your creatives with special offers or incentives that are specific to this audience. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

You’re working on a Google Search ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

Sara Taylor

Modifying the ad’s landing page to load faster. Changing the call-to-action message of the ad. Increasing the trustworthiness of the website. Reducing the bid rate on the ad. The correct answer is: Changing the call-to-action message of the ad.
Google Ads Search Certification Answers

When creating an ad, how does Greg know what it will look like to his potential customers?

Knowledge Glass

Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab. Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser. Google provides examples of desktop ads using the keywords selected in the campaign […]