- By tracking website traffic, improving customer service, and driving longer customer interactions.
- By getting her ad to the people she selects, based on automated marketing objective tracking.
- By building a social following, improving customer engagement, and driving larger transactions.
- By getting her ad in front of the right people, in the right place, at the right time.
Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
To reengage users who previously showed interest in his scooters. To dynamically generate ads, based on an audience’s interest in scooters. To engage with audiences who previously bought his scooters. To reach a broad audience for his scooters. Download Google Ads Display Certification Exam Answers (PDF)
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device. The appropriate bid can often be a static target that is challenging to reach. If you do not bid efficiently, you could miss valuable conversions. The customer journey has become more complex and therefore bids […]
Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?
AMPHTML ads Image ads Responsive Display Ads Uploaded ads Download Google Ads Display Certification Exam Answers (PDF)