- Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
- Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
- Employment targeting allows you to serve your ads only to those people who work in a specified field.
- Location targeting allows your ads to be served only in the specific geographic locations you choose.
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Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?
It reaches specific audiences based on a combination of declared and inferred data. It reaches TV-like audiences based on a holistic picture of their lifestyles, interests, and passions. It reaches audiences who previously visited her website as they browse network websites and use network apps. It reaches audiences who are different from an original remarketing list or […]
Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
Similar Audiences will find websites and apps that users on the Checkout Abandoners list have visited. Similar Audiences will find web content relevant to users on the Checkout Abandoners list, and recommend sites where Phillip can choose to place his new ads. Similar Audiences will automatically generate lists with keywords and URLs taken from the Checkout Abandoners […]