- TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs.
- Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad.
- Social media campaigns, which showcase her products to users while they browse their favorite social-media platforms.
- App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.
What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
Predictions built from ad portfolio data, aggregated across benchmark businesses. Predictions built from your performance history. Predictions built from files exported from your CRM. Predictions built from performance data across your industry. Download Google Ads Display Certification Exam Answers (PDF)
Results, targeted locations, and purchase history Customer search history, competition, and conversions User journey complexities, performance, and auctions Ad schedule and budget Download Google Ads Display Certification Exam Answers (PDF)
Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
Similar Audiences will find websites and apps that users on the Checkout Abandoners list have visited. Similar Audiences will find web content relevant to users on the Checkout Abandoners list, and recommend sites where Phillip can choose to place his new ads. Similar Audiences will automatically generate lists with keywords and URLs taken from the Checkout Abandoners […]