- Affinity Audiences
- In-Market audiences
- Custom Affinity audiences
- Demographic retargeting
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
Build awareness Influence consideration Drive action Increase sales Download Google Ads Display Certification Exam Answers (PDF)
Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
Demographic targeting Custom Intent audiences Dynamic remarketing Affinity Audiences Download Google Ads Display Certification Exam Answers (PDF)