Google Ads Display Certification Answers

Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?

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  • Affinity Audiences
  • In-Market audiences
  • Custom Affinity audiences
  • Demographic retargeting

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

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Including keywords in his ad text Decreasing the bid for the ad Improving the speed of his website Cloning the ad multiple times Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

What’s one reason to use a responsive display ad for your campaign?

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You want to upload your ads. You want to increase control of your ad format. You want to meet your company’s branding requirements. You want to increase ad performance. Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?

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Remarketing In-Market audiences Similar Audiences Affinity Audiences Download Google Ads Display Certification Exam Answers (PDF)