Google Ads Display Certification Answers

Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?

Knowledge GlassComments Off on Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
  • A Smart Display campaign
  • A Dynamic remarketing campaign
  • A Standard Display campaign
  • A Standard remarketing campaign

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?

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Build awareness Influence consideration Drive action Increase sales Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Which two are available in Google Ads? (Choose two.)

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Company targeting, which allows you to serve ads to the people who work for a specific company you choose. Variable targeting, which allows ads to be served to a subset of users on specified dates for a set ad price. Device targeting, which allows you to serve your ads to users on desktops, smartphones, and […]
Google Ads Display Certification Answers

How does Google Display Ads drive marketing results for thousands of advertisers worldwide?

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It harnesses best-in-class signals to place ads against the most relevant content. It determines a user’s primary marketing objective, and enables the features and options that will best achieve it. It calculates the number of times an ad is effectively run on test websites, then shows it on all relevant websites. It focuses a campaign on either Gmail, […]