Google Ads Display Certification Answers

Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?

Knowledge GlassComments Off on Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
  • A Smart Display campaign
  • A Dynamic remarketing campaign
  • A Standard Display campaign
  • A Standard remarketing campaign

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Which Of The Following Factors Wouldn’t Change An Account’s Optimization Score?

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Changes in auction dynamics Changes in tracked conversions Renaming campaigns Shifts in spend mix Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?

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By keeping her ads updated with new copy. By guaranteeing improved results. By automatically setting the maximum CPC bid limit. By setting her bids when auctions happen. Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

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By giving advertisers control over the number of specific actions their spend will return By giving advertisers control over which competitors they place ads in auctions against By giving advertisers control over the next highest bid allowed in auctions they enter By giving advertisers control over the maximum they spend per month. Download Google Ads […]