Google Ads Display Certification Answers

Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?

Knowledge GlassComments Off on Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
  • A Smart Display campaign
  • A Dynamic remarketing campaign
  • A Standard Display campaign
  • A Standard remarketing campaign

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

What are two benefits of automated bidding? (Choose two.)

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Higher CPAs Cross analysis Guaranteed results Time saving Competitive analysis Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Which factors should an advertiser consider when deciding on a bidding strategy?

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Results, targeted locations, and purchase history Customer search history, competition, and conversions User journey complexities, performance, and auctions Ad schedule and budget Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?

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Reaches users based on their lifestyles, interests, and passions. Shows ads to users based on a combination of declared and inferred data. Connects him with audiences most interested in what he has to offer. Finds users that are similar to an original remarketing list. Download Google Ads Display Certification Exam Answers (PDF)