Google Ads Display Certification Answers

Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?

Knowledge GlassComments Off on Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
  • A Smart Display campaign
  • A Dynamic remarketing campaign
  • A Standard Display campaign
  • A Standard remarketing campaign

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?

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It reaches specific audiences based on a combination of declared and inferred data. It reaches TV-like audiences based on a holistic picture of their lifestyles, interests, and passions. It reaches audiences who previously visited her website as they browse network websites and use network apps. It reaches audiences who are different from an original remarketing list or […]
Google Ads Display Certification Answers

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

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So that spend is not reallocated between two different marketing objectives To avoid any potential keyword duplicates between different marketing objectives So that seasonal trends can be better identified for each individual marketing objective To prevent campaigns from becoming “Limited by Budget” Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

What’s a key benefit of Responsive Display Ads? (Duplicate 1)

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You can upload your own creative assets. You can upload your own ads using templates. You can set the ads to run in banner-eligible slots. You can choose images from their built-in libraries. Download Google Ads Display Certification Exam Answers (PDF)