Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?
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Users actively researching and intending to buy new products or services Audience interest around different topics Input from specific landing pages and keywords Input from keywords, URLs, and apps Download Google Ads Display Certification Exam Answers (PDF)
Auction-time bidding Depth of signals used and cross analysis Machine learning Time saved Tailors bids to each user’s unique context, using relevant signals present at auction time (1) Alleviates the strain on marketing resources by automating more manual tasks (4) Integrates a large variety of signals and considers new ones to evaluate user intent (2) […]