- Demographic targeting
- Custom Affinity audiences
- In-Market audiences
- Affinity audiences
Download Google Ads Display Certification Exam Answers (PDF)
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Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device. The appropriate bid can often be a static target that is challenging to reach. If you do not bid efficiently, you could miss valuable conversions. The customer journey has become more complex and therefore bids […]
Smart Display campaigns use full automation to optimize and automate nearly all aspects of your Display campaigns. All you have to do is provide a few inputs. What can a user input in a Smart Display campaign?
All channels they wish to target A maximum conversion number Keyword bids and modifiers The images they wish to use Download Google Ads Display Certification Exam Answers (PDF)
Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)
Target CPA (cost per acquisition) Enhanced CPC (cost-per-click) Cost per engagement Target ROAS (return on ad spend) Viewable CPM (cost-per-thousand impressions) Download Google Ads Display Certification Exam Answers (PDF)