Google Ads Display Certification Answers

Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency?

Knowledge GlassComments Off on Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency?
  • Sets manual bids for specific times of the day
  • Saves time and marketing resources
  • Minimum and maximum bid values are determined by the daily budget
  • Sets the appropriate bid for each and every auction
  • Integrates a large variety of signals to evaluate user intent

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

What’s an advantage of the reach of Responsive Display Ads?

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They automatically adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot. They automatically adjust your creative asset’s size, appearance, and format to meet your exact branding requirements. They allow you to manually adjust their size, appearance, and format to meet your exact branding requirements. They allow you to […]
Google Ads Display Certification Answers

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

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A / B testing Google Ads are updated automatically Click-through rate averages require planning Auctions fluctuate all the time Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?

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To reengage users who previously showed interest in his scooters. To dynamically generate ads, based on an audience’s interest in scooters. To engage with audiences who previously bought his scooters. To reach a broad audience for his scooters. Download Google Ads Display Certification Exam Answers (PDF)