Google Ads Display Certification Answers

Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?

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  • To reengage users who previously showed interest in his scooters.
  • To dynamically generate ads, based on an audience’s interest in scooters.
  • To engage with audiences who previously bought his scooters.
  • To reach a broad audience for his scooters.

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Mary manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?

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She prefers more control over all aspects of her Display campaigns. She wants to deliver both Search and Display Ads from the same campaign. She prefers to offer minimal input and relies on automated solutions. She wants the same level of results without managing the campaigns. Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?

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A Smart Display campaign A Dynamic remarketing campaign A Standard Display campaign A Standard remarketing campaign Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

What is one way that Performance Planner helps businesses increase sales?

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By choosing ad types that your target demographic finds most appealing By relying on customer feedback for optimal ad placement By maximizing the number of conversions for a spend scenario By providing a discount on all ads after purchasing a license Download Google Ads Display Certification Exam Answers (PDF)

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