Google Ads Display Certification Answers

Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)

Knowledge GlassComments Off on Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)
  • Demographic targeting
  • Dynamic remarketing
  • Custom Affinity Audiences
  • Custom Intent audiences
  • Similar Audiences

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

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Location targeting is not decided by machine learning. Machine learning will choose an ad schedule for campaigns without her input. Machine learning will choose the keywords used to serve her ads to users. Machine learning helps her set the appropriate bid for each and every auction. Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

How do Responsive Display Ads use automation

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Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history. Responsive Display Ads leverage powerful machine-learning models to generate reports customized to meet the specific requirements of each campaign. Responsive Display Ads automate ad creation for most apps, but not desktop and mobile devices. Responsive Display […]
Google Ads Display Certification Answers

Which Of The Following Can Be Customized With Audience Signals To Make Search Campaigns More Efficient?

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Headline length Keywords Networks All of the above Download Google Ads Display Certification Exam Answers (PDF)