What are two ways Google Ads can fuel your business goals? (Choose two.)

A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?

An awareness-based bidding strategy A conversion-focused bidding strategy A consideration-focused bidding strategy A revenue-focused bidding strategy Download Google Ads Display Certification Exam Answers (PDF)

In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?

Dynamic remarketing Standard remarketing Remarketing Affinity Audiences Download Google Ads Display Certification Exam Answers (PDF)

Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)

To advertise a business’s online and local inventory and boost website or store traffic.​ To increase engagement, app installs, and in-app actions (like signing up for a newsletter). To increase exposure and reach audiences with specific interests across the web. Shopping campaign (1) Display campaign (3) App campaign (2) Download Google Ads Display Certification Exam Answers (PDF)