Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
Affinity Audiences In-Market audiences Custom Affinity audiences Demographic retargeting Download Google Ads Display Certification Exam Answers (PDF)
Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
Retention-focused bidding Consideration-focused bidding Conversion-focused bidding Awareness-based bidding Download Google Ads Display Certification Exam Answers (PDF)
Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?
Remarketing In-Market audiences Similar Audiences Affinity Audiences Download Google Ads Display Certification Exam Answers (PDF)