Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. Why should an advertiser consider using responsive display ads?
Auction-time bidding Depth of signals used and cross analysis Machine learning Time saved Tailors bids to each user’s unique context, using relevant signals present at auction time (1) Alleviates the strain on marketing resources by automating more manual tasks (4) Integrates a large variety of signals and considers new ones to evaluate user intent (2) […]
Google Display Lets Advertisers Choose Between Two Main Ad Formats: Responsive Display Ads And Uploaded Image Ads. Match The Benefit Of Each Ad Type To The Appropriate Ad Format Option.
Uploaded image ads Responsive display ads Efficiency (2) Control (1) Download Google Ads Display Certification Exam Answers (PDF)
Enhanced cost-per-click (eCPC) Maximize Conversions Target impression share Maximize clicks Download Google Ads Display Certification Exam Answers (PDF)