Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)

To advertise a business’s online and local inventory and boost website or store traffic.​ To increase engagement, app installs, and in-app actions (like signing up for a newsletter). To increase exposure and reach audiences with specific interests across the web. Shopping campaign (1) Display campaign (3) App campaign (2) Download Google Ads Display Certification Exam Answers (PDF)

Which Of The Following Can Be Customized With Audience Signals To Make Search Campaigns More Efficient?

Headline length Keywords Networks All of the above Download Google Ads Display Certification Exam Answers (PDF)

Why Do Search Ad Extensions Matter?

The cost-per-click on ad extensions is lower than on a search ad headline They guarantee higher engagement for advertisers They increase ad quality and drive lower conversion costs They increase engagement and influence ad quality Download Google Ads Display Certification Exam Answers (PDF)