Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

Location targeting is not decided by machine learning. Machine learning will choose an ad schedule for campaigns without her input. Machine learning will choose the keywords used to serve her ads to users. Machine learning helps her set the appropriate bid for each and every auction. Download Google Ads Display Certification Exam Answers (PDF)

Which Two Statements Are True About The Use Of Targeting Options To Optimize A Google Ads Campaign? (Choose Two.)

Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants. Location targeting allows ads to be served in the specific geographic locations you choose. Employment targeting allows you to serve ads only to people who work […]

If An Advertiser Doesn’t Want To Add Remarketing Tags To A Website, Why Would Customer Match Be A Good fit For Them?

Customer Match allows you to reach people who have been to your website Customer Match allows you to reach people who haven’t been to your website yet Customer Match relies on your own data instead of a remarketing tag It wouldn’t be a good fit. You have to tag your website to use Customer Match […]