- Users actively researching and intending to buy new products or services
- Audience interest around different topics
- Input from specific landing pages and keywords
- Input from keywords, URLs, and apps
They can be uploaded. They can run on native inventory. They can meet exact branding requirements. They can respond to manual A/B testing. Download Google Ads Display Certification Exam Answers (PDF)
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
Target impression share Maximize conversions Target return on ad spend (Target ROAS) Maximize clicks Download Google Ads Display Certification Exam Answers (PDF)
Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency?
Sets manual bids for specific times of the day Saves time and marketing resources Minimum and maximum bid values are determined by the daily budget Sets the appropriate bid for each and every auction Integrates a large variety of signals to evaluate user intent Download Google Ads Display Certification Exam Answers (PDF)