- Users actively researching and intending to buy new products or services
- Audience interest around different topics
- Input from specific landing pages and keywords
- Input from keywords, URLs, and apps
Changes in auction dynamics Changes in tracked conversions Renaming campaigns Shifts in spend mix Download Google Ads Display Certification Exam Answers (PDF)
Intent Machine learning Performance Search Download Google Ads Display Certification Exam Answers (PDF)
Mary manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
She prefers more control over all aspects of her Display campaigns. She wants to deliver both Search and Display Ads from the same campaign. She prefers to offer minimal input and relies on automated solutions. She wants the same level of results without managing the campaigns. Download Google Ads Display Certification Exam Answers (PDF)