Google Ads Display Certification Answers

Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?

Knowledge GlassComments Off on Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
  • Users actively researching and intending to buy new products or services
  • Audience interest around different topics
  • Input from specific landing pages and keywords
  • Input from keywords, URLs, and apps

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

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Google Ads Display Certification Answers

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Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?

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