- It reaches specific audiences based on a combination of declared and inferred data.
- It reaches TV-like audiences based on a holistic picture of their lifestyles, interests, and passions.
- It reaches audiences who previously visited her website as they browse network websites and use network apps.
- It reaches audiences who are different from an original remarketing list or other uploaded compatible list.
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?
Target impression share Enhanced cost-per-click (eCPC) Maximize clicks Target return on ad spend (tROAS) Download Google Ads Display Certification Exam Answers (PDF)
Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on page?
Uploaded ads Responsive display ads AMPHTML ads Image ads Download Google Ads Display Certification Exam Answers (PDF)
Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
She prefers minimal input and relies on automated solutions. She’s interested in in-depth reporting without managing the campaigns. She wants full control over all aspects of her Display campaigns. She wants to deliver both Search and Display Ads from the same campaign. Download Google Ads Display Certification Exam Answers (PDF)