- By finding areas of your total budget that could contribute to marketing
- By teaching your employees the fundamentals of personal budgeting
- By determining which of Google’s ads are most appropriate for your brand
- By optimizing your ad budget for maximum growth
Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
By allowing Bill to increase per-transaction sales by adjusting the prices of his products, based on customer interest. By allowing Bill to show his ads to the exact audience he selected, based on his automated marketing objective. By allowing Bill to improve the customer experience by finding only those who are interested in his products. By allowing […]
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding Because users […]
Conversion-focused bidding Revenue-focused bidding Awareness-based bidding Consideration-focused bidding Download Google Ads Display Certification Exam Answers (PDF)