- Conversion-focused bidding
- Revenue-focused bidding
- Consideration-focused bidding
- Awareness-based bidding
Download Google Ads Display Certification Exam Answers (PDF)
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Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
Provide clear forecasts that allow for smoother purchasing. Place ads for his business on all search engines. Help users find and discover his products. Increase overall installs and interactions with his app. Sell him business leads at a preset price. Download Google Ads Display Certification Exam Answers (PDF)
Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
To advertise a business’s online and local inventory and boost website or store traffic. To increase engagement, app installs, and in-app actions (like signing up for a newsletter). To increase exposure and reach audiences with specific interests across the web. Shopping campaign (1) Display campaign (3) App campaign (2) Download Google Ads Display Certification Exam Answers (PDF)
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?
Target impression share Enhanced cost-per-click (eCPC) Maximize clicks Target return on ad spend (tROAS) Download Google Ads Display Certification Exam Answers (PDF)
