Google Ads Display Certification Answers

Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?

Knowledge GlassComments Off on Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
  • Conversion-focused bidding
  • Revenue-focused bidding​
  • Consideration-focused bidding
  • Awareness-based bidding

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?

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Increase clicks Drive action Build awareness Influence consideration Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)

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To advertise a business’s online and local inventory and boost website or store traffic.​ To increase engagement, app installs, and in-app actions (like signing up for a newsletter). To increase exposure and reach audiences with specific interests across the web. Shopping campaign (1) Display campaign (3) App campaign (2) Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)

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Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants. Employment targeting allows you to serve your ads only to those people who work in a specified field. Location targeting allows your ads to be served […]