- Performance, auctions, and user journey complexities
- Budget, competition, and user thought processes
- Location, calls-to-action, and user conversion costs
- Targeting, auctions, and campaign cost-per-click
Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
To reengage users who previously showed interest in his scooters. To dynamically generate ads, based on an audience’s interest in scooters. To engage with audiences who previously bought his scooters. To reach a broad audience for his scooters. Download Google Ads Display Certification Exam Answers (PDF)
Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?
Options and tracking Profit and privacy Credits and context Control and results Download Google Ads Display Certification Exam Answers (PDF)
Custom Affinity Custom Intent Demographics Remarketing Download Google Ads Display Certification Exam Answers (PDF)