Google Ads Display Certification Answers

What are key factors to keep in mind when choosing a bidding strategy for your campaign?

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  • Performance, auctions, and user journey complexities
  • Budget, competition, and user thought processes
  • Location, calls-to-action, and user conversion costs
  • Targeting, auctions, and campaign cost-per-click

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?

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Google Display Ads will build a social following for Trevor’s products to improve customer engagement and drive larger transactions. Google Display Ads will build Trevor’s brand awareness by showing customized ads to customers who are browsing websites that Trevor chooses. Google Display Ads will help place Trevor’s ad before customers who already showed interest in […]
Google Ads Display Certification Answers

Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)

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Demographic targeting Custom Intent audiences In-Market audiences Standard remarketing Affinity audiences Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

When should you use responsive display ads?

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When your ads will only be run in banner-eligible slots. When your primary goal is to control the look and feel of your ads When your primary goal is performance. When your primary goal is meeting branding requirements. Download Google Ads Display Certification Exam Answers (PDF)

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