Google Ads Display Certification Answers

What are key factors to keep in mind when choosing a bidding strategy for your campaign?

Knowledge GlassComments Off on What are key factors to keep in mind when choosing a bidding strategy for your campaign?
  • Performance, auctions, and user journey complexities
  • Budget, competition, and user thought processes
  • Location, calls-to-action, and user conversion costs
  • Targeting, auctions, and campaign cost-per-click

Download Google Ads Display Certification Exam Answers (PDF)

Related Post
Google Ads Display Certification Answers

If An Advertiser Doesn’t Want To Add Remarketing Tags To A Website, Why Would Customer Match Be A Good fit For Them?

Knowledge Glass

Customer Match allows you to reach people who have been to your website Customer Match allows you to reach people who haven’t been to your website yet Customer Match relies on your own data instead of a remarketing tag It wouldn’t be a good fit. You have to tag your website to use Customer Match […]
Google Ads Display Certification Answers

Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?

Knowledge Glass

In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management. Its summary report provides executive summaries of total cost and bidding. It provides “recommended insights,” which are focused on Topic Targeting. Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies. Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?

Knowledge Glass

Build awareness Drive action Generate buzz Influence consideration Download Google Ads Display Certification Exam Answers (PDF)