Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding Because users […]
It reaches TV-like audiences, based on a holistic picture of their lifestyles, interests, and passions. It allows her to show ads to people who previously visited her website as they browse websites and use apps. It reaches audiences who differ from those on an original remarketing list or other uploaded compatible list. It reaches specific […]
Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history. Responsive Display Ads leverage powerful machine-learning models to generate reports customized to meet the specific requirements of each campaign. Responsive Display Ads automate ad creation for most apps, but not desktop and mobile devices. Responsive Display […]
