- Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
- Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
- The customer journey has become more direct, so setting bids should be based on general user behavior.
- Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.
Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
A Google My Business account A list of relevant placements A pre-uploaded feed A gallery of product images Download Google Ads Display Certification Exam Answers (PDF)
Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
Affinity Audiences In-Market audiences Custom Affinity audiences Demographic retargeting Download Google Ads Display Certification Exam Answers (PDF)
Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
By tracking website traffic, improving customer service, and driving longer customer interactions. By getting her ad to the people she selects, based on automated marketing objective tracking. By building a social following, improving customer engagement, and driving larger transactions. By getting her ad in front of the right people, in the right place, at the […]