- It allows them to run ads and connect with audiences through Gmail, YouTube, and millions of other websites.
- It allows them to focus their campaigns on either Gmail or TrueView, in order to better isolate specific audiences.
- It enables them to create online purchasing options native to Display ad formats.
- It allows them to choose which specific YouTube videos they want their ads to be placed on.
Performance, auctions, and user journey complexities Budget, competition, and user thought processes Location, calls-to-action, and user conversion costs Targeting, auctions, and campaign cost-per-click Download Google Ads Display Certification Exam Answers (PDF)
Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost. Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an […]
Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
Custom Affinity audiences Standard remarketing Custom Intent audiences Dynamic remarketing Download Google Ads Display Certification Exam Answers (PDF)