- It harnesses best-in-class signals to place ads against the most relevant content.
- It determines a user’s primary marketing objective, and enables the features and options that will best achieve it.
- It calculates the number of times an ad is effectively run on test websites, then shows it on all relevant websites.
- It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.
Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Search, Display, Video, Print, and App Search, Print, TV, Shopping, and App Search, Display, Video, Shopping, and App Social, Video, App, Audio, and Shopping Ads Download Google Ads Display Certification Exam Answers (PDF)
It validates budgets against other vendors in the same market. It is the only ad budgeting software on the market. It makes recommendations that are validated using machine learning. It helps businesses determine a go-to-market strategy. Download Google Ads Display Certification Exam Answers (PDF)
Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)
Negative keywords URLs Keywords Topics Offline conversions Download Google Ads Display Certification Exam Answers (PDF)