- It harnesses best-in-class signals to place ads against the most relevant content.
- It determines a user’s primary marketing objective, and enables the features and options that will best achieve it.
- It calculates the number of times an ad is effectively run on test websites, then shows it on all relevant websites.
- It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.
Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
To check for status issues To review new keyword opportunities To react to ever-changing external factors To analyze demographic performance Download Google Ads Display Certification Exam Answers (PDF)
Changes in auction dynamics Changes in tracked conversions Renaming campaigns Shifts in spend mix Download Google Ads Display Certification Exam Answers (PDF)
You’re focused on driving phone calls to your business You operate many retail stores and want potential customers to see the distance from their location to your stores You’re interested in directing people to speciﬁc pages on your website You want to describe the features of a speciﬁc product your business oﬀers before customers click […]