- Maximize clicks
- Target impression share
- Target return on ad spend (tROAS)
- Target cost-per-acquisition (tCPA)
When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
When your ads must meet exact branding requirements. When you want ads that serve in all ad slot sizes. When your ad has exceeded budget and you must cut costs. When performance is your primary goal. Download Google Ads Display Certification Exam Answers (PDF)
Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?
Exact Broad Broad-match modiﬁer Phrase Download Google Ads Display Certification Exam Answers (PDF)
Highly segmented insights are provided for daily campaign deep dives. Smart Display campaigns can automatically create video content. A Smart Display campaign can be created with minimal input from advertisers. Display Network recommendations are generated based on Smart Display campaign performance. Download Google Ads Display Certification Exam Answers (PDF)