- Remarketing
- In-Market audiences
- Similar Audiences
- Affinity Audiences
Download Google Ads Display Certification Exam Answers (PDF)
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What are key factors to keep in mind when choosing a bidding strategy for your campaign?
Performance, auctions, and user journey complexities Budget, competition, and user thought processes Location, calls-to-action, and user conversion costs Targeting, auctions, and campaign cost-per-click Download Google Ads Display Certification Exam Answers (PDF)
Why is using the performance targets feature after utilizing the Performance Planner recommended?
This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track. This practice allows you to ensure […]
Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
Your ads will be placed on all search engines. Machine models automatically determine your advertising budget. You can set your own budget and can change it at any time. With Google Ads you always pay using cost-per-reach, predetermined by your budget. Download Google Ads Display Certification Exam Answers (PDF)
