Google Ads Display Certification Answers

Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?

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  • Remarketing
  • In-Market audiences
  • Similar Audiences
  • Affinity Audiences

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)

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Mira wants the most freedom (creative control) to decide how best to combine her different images, text, and logos. Sherry wants faster ads, that are lighter in load. Sandy wants to create safer ads and reduce the risk of malware. Miko needs to reduce his overhead for managing ad portfolios within ad groups and campaigns. […]
Google Ads Display Certification Answers

You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)

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Manual control Machine learning Bidding suggestions Sitelink extensions Auction-time bidding Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?

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In-Market audiences, Affinity Audiences, Similar Audiences Custom Intent audiences, Similar Audiences, Custom Affinity audiences Custom Intent audiences, Similar Audiences, Affinity Audiences In-Market audiences, Custom Intent audiences, Similar Audiences Download Google Ads Display Certification Exam Answers (PDF)