Google Ads Display Certification Answers

Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?

Knowledge GlassComments Off on Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?
  • Remarketing
  • In-Market audiences
  • Similar Audiences
  • Affinity Audiences

Download Google Ads Display Certification Exam Answers (PDF)

Related Post
Google Ads Display Certification Answers

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

Knowledge Glass

So that spend is not reallocated between two different marketing objectives To avoid any potential keyword duplicates between different marketing objectives So that seasonal trends can be better identified for each individual marketing objective To prevent campaigns from becoming “Limited by Budget” Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?

Knowledge Glass

Exact Broad Broad-match modifier Phrase Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Which Of The Following Is Not A Component Of Google Display Ads’ Value Proposition?

Knowledge Glass

Intent Machine learning Performance Search Download Google Ads Display Certification Exam Answers (PDF)