Which Targeting Option Is Best For Achieving Brand Awareness?

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

Search Shopping Video Display Download Google Ads Display Certification Exam Answers (PDF)

Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)

Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants. Employment targeting allows you to serve your ads only to those people who work in a specified field. Location targeting allows your ads to be served […]

Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?

Conversion-focused bidding Revenue-focused bidding Awareness-based bidding Consideration-focused bidding Download Google Ads Display Certification Exam Answers (PDF)