Which Targeting Option Is Best For Achieving Brand Awareness?

Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?

She prefers minimal input and relies on automated solutions. She’s interested in in-depth reporting without managing the campaigns. She wants full control over all aspects of her Display campaigns. She wants to deliver both Search and Display Ads from the same campaign. Download Google Ads Display Certification Exam Answers (PDF)

How Many Ads Should Be Implemented Per Ad Group?

One or two Only one Three to five Two to three Download Google Ads Display Certification Exam Answers (PDF)

Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

Retention-focused bidding Consideration-focused bidding Conversion-focused bidding Awareness-based bidding Download Google Ads Display Certification Exam Answers (PDF)