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Google Ads Display Certification Answers

Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?

April 4, 2020Knowledge GlassComments Off on Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
  • Conversion-focused bidding
  • Revenue-focused bidding
  • Awareness-based bidding
  • Consideration-focused bidding

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?

April 5, 2020Knowledge Glass

Standard remarketing Affinity audiences Dynamic remarketing Custom Affinity audiences  Download Google Ads Display Certification Exam Answers (PDF)

Google Ads Display Certification Answers

What’s a key benefit of Responsive Display Ads? (Duplicate 1)

April 5, 2020Knowledge Glass

You can upload your own creative assets. You can upload your own ads using templates. You can set the ads to run in banner-eligible slots. You can choose images from their built-in libraries. Download Google Ads Display Certification Exam Answers (PDF)

Google Ads Display Certification Answers

What’s one reason to use a responsive display ad for your campaign?

April 5, 2020Knowledge Glass

You want to upload your ads. You want to increase control of your ad format. You want to meet your company’s branding requirements. You want to increase ad performance. Download Google Ads Display Certification Exam Answers (PDF)

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Which Display Ad format runs in both native and non-native inventory?
Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?

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