Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?

What’s a key benefit of Responsive Display Ads? (Duplicate 2)

They have a library of creative assets to match your product. They’re complex to build, giving you total control of how they display. They use a machine-learning model that gives you options for building them. They automatically create ads that serve all ad slot sizes. Download Google Ads Display Certification Exam Answers (PDF)

Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)

Target CPA (cost per acquisition) Enhanced CPC (cost-per-click) Cost per engagement Target ROAS (return on ad spend) Viewable CPM (cost-per-thousand impressions) Download Google Ads Display Certification Exam Answers (PDF)

Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

Shopping Display Search Video Download Google Ads Display Certification Exam Answers (PDF)