Which Targeting Option Is Best For Influencing Consideration?

A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?

Affinity audiences Dynamic remarketing Demographic targeting In-Market audiences Download Google Ads Display Certification Exam Answers (PDF)

Which Two Statements Are True About The Use Of Targeting Options To Optimize A Google Ads Campaign? (Choose Two.)

Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants. Location targeting allows ads to be served in the specific geographic locations you choose. Employment targeting allows you to serve ads only to people who work […]

What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?

Predictions built from ad portfolio data, aggregated across benchmark businesses. Predictions built from your performance history. Predictions built from files exported from your CRM. Predictions built from performance data across your industry. Download Google Ads Display Certification Exam Answers (PDF)