Google Ads Display Certification Answers

Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?

Knowledge GlassComments Off on Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
  • Reaches users based on their lifestyles, interests, and passions.
  • Shows ads to users based on a combination of declared and inferred data.
  • Connects him with audiences most interested in what he has to offer.
  • Finds users that are similar to an original remarketing list.

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

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Performance Planner leverages machine learning for forecasting. Performance Planner forecasting is powered by billions of Google searches conducted each week. Performance Planner integrates with other budgeting software, such as QuickBooks. Performance Planner is free to use with any merchant-hosted storefront. Performance Planner will help her identify funds from other operational budgets to allocate to marketing. […]
Google Ads Display Certification Answers

What are two ways Google Ads can fuel your business goals? (Choose two.)

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Google Ads Display Certification Answers

YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?

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They can spur meaningful actions you can measure. They can entice users to provide their information. They can forecast reductions in pricing for keywords. They can reduce unwanted clicks from competitors. Download Google Ads Display Certification Exam Answers (PDF)