Google Ads Display Certification Answers

Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?

Knowledge GlassComments Off on Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
  • Reaches users based on their lifestyles, interests, and passions.
  • Shows ads to users based on a combination of declared and inferred data.
  • Connects him with audiences most interested in what he has to offer.
  • Finds users that are similar to an original remarketing list.

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?

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Exact Broad Broad-match modifier Phrase Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

What can the Performance Planner assist you with?

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To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool To determine which Google Ads features should be enabled to get the best performance from your campaigns To analyze the search term report and add both keywords and negative keywords, depending on historical performance […]
Google Ads Display Certification Answers

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

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Sales, consideration, and integrity Growth, reach, and traffic Relevance, control, and results Influence, awareness, and promotion Download Google Ads Display Certification Exam Answers (PDF)