Google Ads Display Certification Answers

Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?

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  • Reaches users based on their lifestyles, interests, and passions.
  • Shows ads to users based on a combination of declared and inferred data.
  • Connects him with audiences most interested in what he has to offer.
  • Finds users that are similar to an original remarketing list.

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?

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To reengage users who previously showed interest in his scooters. To dynamically generate ads, based on an audience’s interest in scooters. To engage with audiences who previously bought his scooters. To reach a broad audience for his scooters. Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?

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It will show exact products to potential customers that have previously seen them on his website. It will help him display new products to previous visitors who viewed, but did not purchase, a product he sells. It will connect with users based on their demonstrated in-market behavior and purchase intent. It will reach audiences based on their […]
Google Ads Display Certification Answers

Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)

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Mira wants the most freedom (creative control) to decide how best to combine her different images, text, and logos. Sherry wants faster ads, that are lighter in load. Sandy wants to create safer ads and reduce the risk of malware. Miko needs to reduce his overhead for managing ad portfolios within ad groups and campaigns. […]

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