Google Ads Display Certification Answers

Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?

Knowledge GlassComments Off on Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
  • Reaches users based on their lifestyles, interests, and passions.
  • Shows ads to users based on a combination of declared and inferred data.
  • Connects him with audiences most interested in what he has to offer.
  • Finds users that are similar to an original remarketing list.

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?

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It will show exact products to potential customers that have previously seen them on his website. It will help him display new products to previous visitors who viewed, but did not purchase, a product he sells. It will connect with users based on their demonstrated in-market behavior and purchase intent. It will reach audiences based on their […]
Google Ads Display Certification Answers

Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?

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Automated rule generation Automated ad language translation Automated targeting Automated video production Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Which statement is true about the value of Google Display Ads?

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It enables advertisers to reach customers searching for specific search terms. It uses best-in-class automation and bidding to reach millions of users at just the right moment. It bundles the pillars of a campaign to reach millions of valuable audiences across the internet. It offers advertisers the most control over the geographic locations where their […]