Google Ads Display Certification Answers

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

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  • An investment of $40,000 to generate 2,000 conversions and a CPA of $20
  • An investment of $30,000 to generate 1,500 conversions and a CPA of $20
  • An investment of $28,000 to generate 1,400 conversions and a CPA of $20
  • An investment of $21,000 to generate 1,400 conversions and a CPA of $15

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

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Google Ads Display Certification Answers

Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?

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Similar Audiences will find websites and apps that users on the Checkout Abandoners list have visited. Similar Audiences will find web content relevant to users on the Checkout Abandoners list, and recommend sites where Phillip can choose to place his new ads. Similar Audiences will automatically generate lists with keywords and URLs taken from the Checkout Abandoners […]
Google Ads Display Certification Answers

Which statement accurately describes the reach of Affinity Audiences’ targeting?

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It reaches TV-like audiences, based on their lifestyles, interests, and passions. It reaches people who have the intent to purchase, updated in real time. It reaches past visitors as they browse network websites and use network apps. It reaches people while they’re actively browsing, researching, or comparing products and are close to a conversion. Download Google Ads […]

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