Google Ads Display Certification Answers

Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?

Knowledge GlassComments Off on Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
  • Automated rule generation
  • Automated ad language translation
  • Automated targeting
  • Automated video production

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?

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Image ads and AMPHTML ads Image ads and AVHTTPS ads Video ads and AMPHTTP ads Video ads and AMPHTML ads Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

What can the Performance Planner recommend?

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Applying bid adjustments to specific locations Including or excluding “Google search partners” Using “Target impression share” as an automated bid strategy Campaign-level Target CPA (cost-per-acquisition) Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

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Maximize clicks Target impression share Target return on ad spend (tROAS) Target cost-per-acquisition (tCPA) Download Google Ads Display Certification Exam Answers (PDF)