Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
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Google Ads will automatically create ad messaging based on the campaign type she chooses. The campaign type chosen will determine where her ads appear and the format of those ads. Certain campaign types will only serve ads during particular times of the day and week. Different campaign types have different minimum and maximum budget requirements. […]
An awareness-based bidding strategy A conversion-focused bidding strategy A consideration-focused bidding strategy A revenue-focused bidding strategy Download Google Ads Display Certification Exam Answers (PDF)