Google Ads Display Certification Answers

Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?

Knowledge GlassComments Off on Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
  • Build awareness
  • Influence consideration
  • Drive action
  • Increase sales

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

What can the Performance Planner assist you with?

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To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool To determine which Google Ads features should be enabled to get the best performance from your campaigns To analyze the search term report and add both keywords and negative keywords, depending on historical performance […]
Google Ads Display Certification Answers

Why is using the performance targets feature after utilizing the Performance Planner recommended?

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This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track. This practice allows you to ensure […]
Google Ads Display Certification Answers

What is a key benefit of Smart Display campaigns?

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Highly segmented insights are provided for daily campaign deep dives. Smart Display campaigns can automatically create video content. A Smart Display campaign can be created with minimal input from advertisers. Display Network recommendations are generated based on Smart Display campaign performance. Download Google Ads Display Certification Exam Answers (PDF)