Google Ads Display Certification Answers

Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?

Knowledge GlassComments Off on Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
  • Build awareness
  • Influence consideration
  • Drive action
  • Increase sales

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Google Ads was constructed around three core principles, focused on helping businesses reach their online potential. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

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Options and tracking Profit and privacy Credits and context Control and results Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

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Ad extensions Keywords Bids Ads Budgets Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

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To check for status issues To review new keyword opportunities To react to ever-changing external factors To analyze demographic performance Download Google Ads Display Certification Exam Answers (PDF)