Google Ads Display Certification Answers

Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)

Knowledge GlassComments Off on Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
  • Postal code
  • Age
  • Gender
  • Location
  • Occupation

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

What’s one benefit of using responsive display ads?

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They can be uploaded. They can run on native inventory. They can meet exact branding requirements. They can respond to manual A/B testing. Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

What can the Performance Planner recommend?

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Applying bid adjustments to specific locations Including or excluding “Google search partners” Using “Target impression share” as an automated bid strategy Campaign-level Target CPA (cost-per-acquisition) Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?

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Users actively researching and intending to buy new products or services Audience interest around different topics Input from specific landing pages and keywords Input from keywords, URLs, and apps Download Google Ads Display Certification Exam Answers (PDF)