- In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.
- Its summary report provides executive summaries of total cost and bidding.
- It provides “recommended insights,” which are focused on Topic Targeting.
- Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.
Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
Demographic targeting Custom Intent audiences Dynamic remarketing Affinity Audiences Download Google Ads Display Certification Exam Answers (PDF)
Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
Custom Intent audiences Demographic targeting Similar Audiences Standard remarketing Download Google Ads Display Certification Exam Answers (PDF)
Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)
Mira wants the most freedom (creative control) to decide how best to combine her different images, text, and logos. Sherry wants faster ads, that are lighter in load. Sandy wants to create safer ads and reduce the risk of malware. Miko needs to reduce his overhead for managing ad portfolios within ad groups and campaigns. […]