- In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.
- Its summary report provides executive summaries of total cost and bidding.
- It provides “recommended insights,” which are focused on Topic Targeting.
- Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.
A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
Affinity audiences Dynamic remarketing Demographic targeting In-Market audiences Download Google Ads Display Certification Exam Answers (PDF)
As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
It allows her to collect statistical usage data from the websites where her ad appears. It makes it possible for her to engage with valuable audiences quickly and often. It can sometimes be used as a Shopping campaign. It can always be used as a Shopping campaign. Download Google Ads Display Certification Exam Answers (PDF)
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
Influence consideration Drive action Build awareness Increase leads Download Google Ads Display Certification Exam Answers (PDF)