- An awareness-based bidding strategy
- A conversion-focused bidding strategy
- A consideration-focused bidding strategy
- A revenue-focused bidding strategy
Download Google Ads Display Certification Exam Answers (PDF)
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Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
A Google My Business account A list of relevant placements A pre-uploaded feed A gallery of product images Download Google Ads Display Certification Exam Answers (PDF)
Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a Display Ads campaign allow him to reach his goal?
It allows him to reach over 90% of global internet users across more than three million apps and websites. It allows him to identify valuable audiences and collect statistical usage data from the websites where his ad appears. It allows him to select for new audiences and scale down his advertising to appear on specific […]
How does automating your bid contribute to a successful Google Ads campaign?
Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. The customer journey has become more direct, so setting bids should be based on general user behavior. Cross-referencing data with context to establish intent and […]