Google Ads Display Certification Answers

Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?

Knowledge GlassComments Off on Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
  • Affinity audiences
  • Similar Audiences
  • Dynamic remarketing
  • Demographic targeting

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?

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To reengage users who previously showed interest in his scooters. To dynamically generate ads, based on an audience’s interest in scooters. To engage with audiences who previously bought his scooters. To reach a broad audience for his scooters. Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?

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Custom Intent audiences Demographic targeting Similar Audiences Standard remarketing Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

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Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding Because users […]