Google Ads Display Certification Answers

Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?

Knowledge GlassComments Off on Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
  • Affinity audiences
  • Similar Audiences
  • Dynamic remarketing
  • Demographic targeting

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

What is a valid recommendation that the Performance Planner can provide?

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Create alternative versions of best performing ad variations Apply specific bid adjustments to device and location targeting Add a themed group of negative keywords Set a specific target CPA (cost-per-acquisition) Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?

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Topics Placements Keywords Remarketing lists Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)

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Keyword examples Example placements Budget amount Creative assets Interest categories Download Google Ads Display Certification Exam Answers (PDF)