Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

What can the Performance Planner assist you with?

To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool To determine which Google Ads features should be enabled to get the best performance from your campaigns To analyze the search term report and add both keywords and negative keywords, depending on historical performance […]

Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?

Reaches users based on their lifestyles, interests, and passions. Shows ads to users based on a combination of declared and inferred data. Connects him with audiences most interested in what he has to offer. Finds users that are similar to an original remarketing list. Download Google Ads Display Certification Exam Answers (PDF)

When should you use AMPHTML ads? (Choose two.)

When your goal is to provide faster ad experiences. When your goal is to maximize the reach and scale of your campaign. When your goal is maximum creative control. When your goal is to provide safer ad experiences. Download Google Ads Display Certification Exam Answers (PDF)