Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?

Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for. Affinity Audiences allow her to reach sports fans who’ve previously visited her website. Affinity Audiences allow her to reach sports fans who’ve opted in to receive emails about sports. Affinity Audiences allow her to reach sports […]

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

An investment of $40,000 to generate 2,000 conversions and a CPA of $20 An investment of $30,000 to generate 1,500 conversions and a CPA of $20 An investment of $28,000 to generate 1,400 conversions and a CPA of $20 An investment of $21,000 to generate 1,400 conversions and a CPA of $15 Download Google Ads […]

How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?

It allows them to run ads and connect with audiences through Gmail, YouTube, and millions of other websites. It allows them to focus their campaigns on either Gmail or TrueView, in order to better isolate specific audiences. It enables them to create online purchasing options native to Display ad formats. It allows them to choose […]