Google Ads Display Certification Answers

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?

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  • Google Ads allows you to cap the number of ads you pay for, based on your business.
  • Google Ads guarantees phone calls to your business.
  • Google Ads offers separate auctions for low budgets.
  • Google Ads gives you control over your budget.

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?

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He wants to leverage Google’s automation technology to drive direct sales of his products. He wants to engage with users who intend to purchase his products and are actively researching them. He wants to get his Display Ads in front of as many people as possible. He wants to generate dynamic ads to reach specific […]
Google Ads Display Certification Answers

Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

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Options and tracking Profit and privacy Credits and context Control and results Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?

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TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs. Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad. Social media campaigns, which showcase her products to users while they browse their favorite social-media platforms. […]

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