- Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for.
- Affinity Audiences allow her to reach sports fans who’ve previously visited her website.
- Affinity Audiences allow her to reach sports fans who’ve opted in to receive emails about sports.
- Affinity Audiences allow her to reach sports enthusiasts.
As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
It allows her to collect statistical usage data from the websites where her ad appears. It makes it possible for her to engage with valuable audiences quickly and often. It can sometimes be used as a Shopping campaign. It can always be used as a Shopping campaign. Download Google Ads Display Certification Exam Answers (PDF)
Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. The customer journey has become more direct, so setting bids should be based on general user behavior. Cross-referencing data with context to establish intent and […]
Highly segmented insights are provided for daily campaign deep dives. Smart Display campaigns can automatically create video content. A Smart Display campaign can be created with minimal input from advertisers. Display Network recommendations are generated based on Smart Display campaign performance. Download Google Ads Display Certification Exam Answers (PDF)