- Size, appearance, and format
- Format, appearance, and external links
- Format, image sizes, and external links
- Size, external links, and font
Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.
Tim searches for “best skateboards”. Tim scans the search results. Tim launches a Google Search ad. Tim browses diﬀerent skateboards on the website he navigated to. Tim makes a purchase from the website he navigated to. Download Google Ads Display Certification Exam Answers (PDF)
Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management. Its summary report provides executive summaries of total cost and bidding. It provides “recommended insights,” which are focused on Topic Targeting. Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies. Download Google Ads Display Certification Exam Answers (PDF)
Results, targeted locations, and purchase history Customer search history, competition, and conversions User journey complexities, performance, and auctions Ad schedule and budget Download Google Ads Display Certification Exam Answers (PDF)