Google Ads Display Certification Answers

Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?

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  • Demographic targeting
  • Affinity audiences
  • In-Market audiences
  • Custom Affinity audiences

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?

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3,000,000 300 3,000 300,000 Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?

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In-Market audiences, Affinity Audiences, Similar Audiences Custom Intent audiences, Similar Audiences, Custom Affinity audiences Custom Intent audiences, Similar Audiences, Affinity Audiences In-Market audiences, Custom Intent audiences, Similar Audiences Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?

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An awareness-based bidding strategy A conversion-focused bidding strategy A consideration-focused bidding strategy A revenue-focused bidding strategy Download Google Ads Display Certification Exam Answers (PDF)