- Demographic targeting
- Affinity audiences
- In-Market audiences
- Custom Affinity audiences
Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
Automated rule generation Automated ad language translation Automated targeting Automated video production Download Google Ads Display Certification Exam Answers (PDF)
Applying bid adjustments to specific locations Including or excluding “Google search partners” Using “Target impression share” as an automated bid strategy Campaign-level Target CPA (cost-per-acquisition) Download Google Ads Display Certification Exam Answers (PDF)
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
By keeping her ads updated with new copy. By guaranteeing improved results. By automatically setting the maximum CPC bid limit. By setting her bids when auctions happen. Download Google Ads Display Certification Exam Answers (PDF)